Weekly Podcasts To Challenge Your Management Thinking

What Is Your Business First Language?

Inside Exec

Have you ever been bewildered by acronyms? Do you speak a special language in your business world that is alien to your customers or clients? Do you expect anyone who interacts with your business to speak your business language?

This week Kim shares a recent experience where a business spoke in its own language and expected her, as the customer, to understand without checking to see if she actually did. Together with Fulyana, she explores what the repercussions are when you speak your business “first” language.

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